Portfolio Artifact

Pricing OptimizationDashboard

This dashboard enables product managers to identify pricing improvement opportunities across their customer base. By analyzing all accounts purchasing a specific product, the tool reveals price discrepancies and helps guide decisions on where prices can be increased without jeopardizing volume.

Primary User

Product Managers

Tool

Tableau Dashboard

Business Need

Price Alignment & Portfolio Optimization

Interactive Dashboard

Explore the pricing optimization dashboard below. Use the interactive features to analyze customer pricing patterns, identify opportunities, and discover potential margin improvements.

Key Features

Dashboard Capabilities

Comprehensive analytics and visualization tools designed to drive strategic pricing decisions.

Visual Price Comparison

Visual comparison of customer pricing and volume patterns with intuitive visualizations.

Outlier Detection

Highlighted outliers below pricing thresholds (e.g., WASP line) to identify immediate optimization opportunities.

Margin Impact Analysis

Estimated margin uplift from targeted price corrections with no expected volume loss.

Weighted Average Benchmarks

Weighted average pricing benchmarks to establish fair pricing standards across customer segments.

Actionable Insights

Actionable insights for pruning low-value or underperforming SKUs and optimizing portfolio performance.

Case Study

Example in Action

See how Product Manager Daxley Fen used the dashboard to optimize pricing for Potassium Sorbate FCC.

The Challenge

Product Manager Daxley Fen needed to identify pricing improvement opportunities for Potassium Sorbate FCC across their customer base without risking volume loss.

12
Active Customers
$5.385
Weighted Avg Price
$5.359
Top-Volume Customer Price

The Solution

The dashboard revealed three lower-volume customers priced below the top-volume customer benchmark of $5.359, creating an immediate optimization opportunity.

Customer A$5.348
Customer B$5.353
Customer C$5.365

The Impact

$419K
Estimated Pure Profit Gain

Key Benefits

  • No expected volume loss
  • Immediate visibility into opportunities
  • Focused, high-value pricing actions

Ready to Optimize Your Pricing Strategy?

Let's discuss how our pricing optimization tools can help identify opportunities and drive profitable growth for your business.